Elements and Performance Criteria
- Plan and organise marketing and promotional activities.
- Plan and schedule marketing and promotionalactivities according to marketing plan or other organisation systems.
- Identify, analyse and incorporate relevant market information into short-term planning.
- Assess invitations to participate in promotional activities based on current marketing focus and other relevant information.
- Develop and implement detailed action plans for promotional activities at the appropriate time to address operational details.
- Undertake a general public relations role.
- Establish and conduct relationships with industry and media colleagues in a manner that enhances positive image of organisation.
- Use networks to assist in the implementation of promotional activities.
- Develop public relations resources where appropriate, including media releases and industry or media support materials.
- Review and report on promotional activities.
- Review all activities according to agreed evaluation methods and incorporate results into future planning.
- Prepare reports according to organisation policy and required timeframes.
- Present current market intelligence in a manner that provides clear and concise information to those responsible for planning sales and marketing.
- Make informal reports to relevant colleagues to maximise opportunity to meet team targets.